The Centrus Merge/Purge library does more than remove duplicate records. It enhances the efficiency and effectiveness of your database by giving you the ability to prioritize, sort, consolidate and append customer and prospect records, using customizable criteria.

 Your customer data can reside in multiple operational systems. So how can you tell what a single customer's value is to your business? Centrus Merge/Purge allows you to generate a complete, unified view of your customers. Developed for consumer and business-to-business processing, Centrus™ Merge/Purge eliminates most of the frustrations experienced with conventional solutions. Here's what sets our technology apart:

• Non-address centric so that you can use fields containing any type of data
• Users may define and use multiple match keys on the same run
• Allows the use of multiple matching algorithms on the same run
• Finds and consolidates more duplicate records with fewer false positive matches

Multiple Match Keys
Conventional merge/purge software compares records using only a single match key per process.

Using our proprietary Centrus multiple match key technology, you can define multiple match keys based on a single field or combination of fields for use in a single run. Once the match is found, you can also choose to consolidate sales history data into a single record.

Multiple Matching Algorithms
As most users have discovered with conventional merge/purge technology, a single matching algorithm is insufficient. In many cases, users will run a merge/purge several times with a different algorithm and compare results. This not only takes a lot of time, the end product is still highly suspect. Centrus Merge/Purge offers multiple match algorithms beyond simple numeric and string comparisons.

Centrus Merge/Purge lets you use multiple matching algorithms on the same comparison. You can even combine results from different algorithms for even better match results.

Harness The Power Of Your Data
Centrus Merge/Purge can be used in a variety of applications. Here are a few examples:

• Data Consolidation
  Combines data from multiple data sources, identifies duplicate records and uses user-defined "Best Field" or "Best Record" logic to take information from source records to create the best version of the consolidated record.
   
• Householding
  When a customer receives three of your catalogs in a single day, it doesn't reflect well on your business. Centrus Merge/Purge helps you identify records in your databases that are members of the same household, reducing mailing costs by eliminating multiple mailings. More importantly, Centrus Merge/Purge aggregates multiple household records into a single record, providing you with the information you need to evaluate the total sales relationship.
   
• Best Customer Identification
  If you have ten records for the same individual, it's impossible to know if he or she is one of your best customers. Once householded, Centrus Merge/Purge can "roll-up" numeric information such as sales histories to create a complete picture of your best customers. Or, build a list of customers most likely to respond to a special promotion based on their past purchases.
   
• Data Warehousing
  The key to building a data warehouse is to consolidate information from a variety of operational systems. Centrus Merge/Purge matches name, address, and other user-defined fields across multiple databases, combines the records, and creates a unique master representation of the customer or prospect. Numeric information such as sales histories can be rolled up, allowing you to understand how much a given customer or household has spent. The system also allows you to enhance your consolidated records with valuable demographic and lifestyle information from sources such as the National Household Database.
  
• Real-Time Data Entry
  Eliminate multiple records at the source. Centrus Merge/Purge can be used as a real-time solution, preventing your customer service or data entry personnel from adding duplicate records to your system. It will help enforce your business rules while saving time and money.