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Solutions :  Data Quality

Your ability to learn about your customers is only as good as the accuracy of your data. Centrus' data quality solutions ensure the quality of each customer record, reduce waste, and qualify you for postal discounts.

  • The fact is, the average customer database is a mess. As much as 40% of the name and address information gathered from Web sites and call centers contain critical errors. Incomplete addresses. Misspelled street names. Missing ZIP Codes. Incomplete and inaccurate address information stops you from accurately locating customers, making geographic analysis, and customer contact fruitless.
     
  • That's where our Centrus Data Quality solutions make the difference. We focus on the two most important data quality problems: data matching and address correction. Whether you want to cleanse your existing customer database or correct addresses in real-time as they're submitted on your Web site or through your call-center, we have everything you need.
     
  • Our Centrus Data Quality solutions offer the most accurate data parsing, standardization and address correction capabilities in the business. We are USPS CASS compliant, which means our matching ability is constantly being improved and graded to meet USPS standards of accuracy. Our solutions work with a combined source of USPS and street segment data to provide the greatest number of possible address matches. Our tools prepare your data for a powerful assortment of marketing and operational applications, such as householding, profiling, demographic and geographic enhancement.
Implementing our data quality solution into your business is fast and simple. Our technology easily incorporates your business rules into the matching logic so that your solution is customized to meet your business needs and resolve data quality issues found in your environment.

There are several ways to implement our data quality solutions: embeddable development libraries that plug directly into Centrus Desktop or your applications to process individual records and entire files.
 
  Products  
 
Centrus Desktop -
     Geocoding and spatial analysis application.

GeoStan -
     High-Performance geocoding API.

AddressBroker -
     Client/Server geocoding and spatial analysis. JAVA,
     C/C++, ActiveX and .NET clients.

 Centrus Merge/Purge Command Line  -
     Batch application for customer matching.

Centrus Merge/Purge Library  -
     API for real-time customer matching.

 Geocoder for ESRI ArcGIS -
     Provides ArcGIS users with an integrated geocoding
     and address standardization plug-in.
  Other Resources  
 


Key Advantages to Centrus Data Quality Technology 

  • Accurate
    Complete solution that contains a CASS-certified address standardization engine, as well as street network databases that contain addresses not served by the USPS.  Matching engine that is tuned to an enterprise's specific business rules, allowing us to better than anyone.
  • Focused
    We solve the two most important data quality problems - data matching and address correction - and solve them better than anyone.
  • Interactive
    We thrive at the point of customer interaction, and can fit in virtually any system today

Our data quality solutions save time, money, and turn your customer data into a wealthy resource of business information.

 
 

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